Wednesday, July 20, 2011

Wednesday Wiki: News Gothic

This Wednesday Wiki happened across News Gothic, a type of font. Check it out here.

This specific type of font was developed by Morris Fuller Benton and released in 1908. I am unfamiliar with most of the terms in this article describing how it is like other sans serif fonts. Two-story lettering, blunt terminus, weights, and tails. It took several readings and comparing News Gothic fonts to other fonts before I began to understand, while not able to define, those terms.

News Gothic was named appropriately though, as it was the font used most in newspapers and magazines in the 20th century. It has many variants, stemming from digital usage.

What I liked reading was all the people/companies that employ News Gothic in their logos. Lady Gaga's The Fame Monster, the opening text of the Star Wars movies, and Polaroid used the font. Neat huh?

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